Bot Traffic Cost Calculator
Adjust the sliders to see how much bot traffic is costing your team — in infrastructure spend, wasted analytics, and potential fraud exposure.
Your traffic assumptions
Industry reports commonly find 30–50% of web traffic is automated — a mix of good and bad bots.
Estimated monthly bot requests
1,500,000
30% of your 5,000,000 monthly requests
Wasted infrastructure spend / month
$600
Bots may be costing you approximately $600/month in infrastructure spend alone — bandwidth, server compute, and CDN costs on traffic that never converts.
Analytics accuracy impact
Inflated traffic numbers from bots make your conversion rate and marketing attribution data misleading — your real 2% conversion rate looks lower, skewing budget decisions.
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